Why Every Entrepreneur Should Learn to Love Boredom.

By Richard Maize

Entrepreneurship gets glorified as this high-octane, constantly evolving journey where every day is thrilling and full of breakthrough moments. But here’s the truth no one puts on the cover of a business book:

Success is often boring. And that’s exactly why it works.

I’ve built businesses in real estate, media, and startups—and I can tell you, the breakthroughs don’t come from adrenaline-fueled pivots or last-minute heroics. They come from habits. From doing the unsexy, repetitive, detail-oriented things day in and day out—long after the excitement wears off.

The Boring Stuff Builds Wealth

Filling out due diligence checklists. Re-running numbers. Calling brokers back. Tracking expenses. Following up again when someone ghosts you. None of it’s flashy. But all of it adds up. In real estate, I’ve watched people lose millions simply because they skipped what felt like “tedious” steps. And I’ve gained ground just by showing up, following through, and doing the work that others brushed off as beneath them.

The same is true in investing. People get distracted chasing trends—crypto one year, AI the next—but the people who actually build wealth? They’re consistent. Disciplined. Boring, even.

Boredom Means You're Doing It Right

If your business feels chaotic all the time, that’s not momentum—it’s a red flag. Sustainable success comes from systems. From repeatable processes. From setting up infrastructure so the business can grow without your adrenaline fueling it every day.

I tell young entrepreneurs: if it’s starting to feel a little boring, good. That means you’re stabilizing. That means it’s working.

You Can’t Scale Chaos

The most successful founders and investors I know aren’t thrill-seekers—they’re operators. They understand that structure creates freedom. That the ability to execute on boring things is what earns them the right to take bold risks when the timing’s right.

So if you’re chasing constant excitement, ask yourself: are you chasing growth—or a dopamine hit?

Learn to love the repetition. Lean into consistency. That’s where the real power is.

— Richard Maize